Sweetwater County Launches Man Therapy to Help Men Maintain Their Mental Health The Manly Way

Man Therapy’s groundbreaking, humorous approach provides resources for men to tackle depression, divorce, suicidal thoughts and more.
Sweetwater County Launches Man Therapy to Help Men Maintain Their Mental Health The Manly Way

Sweetwater County Prevention Coalition announces the launch of a new countywide campaign targeted at working-age men to erase the stigma surrounding mental health.

Man Therapy reshapes the conversation, using humor to cut through stigma and tackle issues like depression, divorce and even suicidal thoughts head on, the way a man would do it.

Man Therapy™ provides men approaching crisis, and the people who care about them, a place to go and learn more about men’s mental health, examine their own and consider a wide array of actions that will put them on the path to treatment and recovery, all within an easy-to-access online portal at www.mantherapy.org.

Upon visiting www.mantherapy.org, men and their loved ones will find they have a virtual appointment with Dr. Rich Mahogany – a character created to greet visitors, make them feel at ease and provide an overview of what they will find and explore during their visit. Dr. Mahogany is a man’s man who is dedicated to cutting through the denial with a fresh approach using his rapier wit, odd sense of humor, straightforward approach and practical, useful advice for men. His tone debunks the age-old stigma that says mental health disorders are an unmanly sign of weakness.

Man Therapy initially launched in Colorado on July 9, 2012 as the result of a unique partnership between Cactus, a Denver-based advertising agency and the Office of Suicide Prevention at the Colorado Department of Public Health and Environment. This groundbreaking new approach to men’s mental health issues has since launched in several states across the U.S., as well as internationally.

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“This campaign goes beyond just awareness to really engage men and draw them into the conversation,” says prevention team, Delaney and Shelby.

“We feel it is critical to bring this important tool to Sweetwater County to reach both men and their loved ones. With Man Therapy, you can learn about mental health and the options to increase your mental health wellness range from do-it-yourself techniques all the way to professional therapy and resources.”

-Delaney Wells & Shelby Gordon, Sweetwater County Prevention Southwest Counseling Service


Cactus creates meaningful work that makes a huge impact. A full-service communications agency, Cactus delivers brand impact for companies and causes through data-driven strategies, advertising, design, interactive, digital and integrated media services. The agency has been nationally recognized for its innovative work by The One Show, Communication Arts, The Webby Awards, SXSW, Favorite Website Awards, Advertising Age, Creativity and Print’s Regional Design Annual, among others. For more information visit www.cactusinc.com.

Colorado Office of Suicide Prevention

Office of Suicide Prevention, a legislatively mandated entity of the Colorado Department of Public Health and Environment, charged with serving as the lead entity for statewide suicide prevention and intervention efforts, collaborating with Colorado communities to reduce the number of suicide deaths and attempts in the state.

For more information, contact:

Delaney Wells & Shelby Gordon
Sweetwater County Prevention Coalition & Southwest Counseling Service
(307) 352-6677

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