SWEETWATER COUNTY — The Sweetwater County Joint Travel and Tourism Board has announced the designation of 52 Sweetwater County Certified Tourism Ambassadors (CTA) in the first six months of the program in the area.
The CTA program is part of an industry recognized international certification program developed by the Tourism Ambassador Institute. The program has already launched in 30 destinations worldwide, including Columbus, Bermuda, Kansas City, Tucson, and more. More than 50,000
individuals have received the CTA designation to date, and that number continues to grow.
“In 2020, Sweetwater County welcomed over 1 million overnight visitors. These visitors spent $122.6 million in our community, generating $6.9 million in travel related taxes,” said Jenissa Meredith, Executive Director of Sweetwater County Travel and Tourism. ” With the CTA program, the Sweetwater County Joint Travel and Tourism board hopes to give front line employees and volunteers the tools and resources they need to be ambassadors for the great community in which we live and work,”
Individuals who pass the Sweetwater County Tourism Ambassador program become part of a growing network of dedicated CTAs in the region and will have the opportunity to engage in ongoing learning opportunities, networking events, visit local attractions, and earn CTA credentials to use in their respective careers.
On May 19 th Sweetwater County Travel & Tourism partnered with the Sweetwater County Library System to host the first Sweetwater County CTA Networking Event.
Those who attended got to network, learn more about what the local libraries and Community Fine Arts Center have to offer, and more. The CTA of the Quarter, Megan McComas was also recognized at the event. She was recognized as the CTA of the Quarter for her commitment to ensuring visitors to the area have a great experience.