Local businesses are reaching people every day where they already are… on SweetwaterNOW.
As the most-read website and news source in Southwest Wyoming, we serve the largest local audience in the region. We also offer more visibility for your business than any other local advertising option.
Did you know that on average, people spend between 3-4 hours per day on their smartphone?
Put your business or event right in their hands.
Our advertising team consists of content marketing and digital advertising professionals who help you get visually-appealing and results-driven advertising in front of a local audience larger than all the Sweetwater County radio stations, newspaper, and other sites combined.
And unlike legacy media (newspaper, radio, billboard, etc.), digital advertising is measurable so you know exactly how many times your ad is seen.
You can’t manage what you don’t measure.
We offer advertising at different levels to fit your budget. We also offer non-profit packages and FREE community advertising for some events. See if you meet the requirements.
“You can’t manage what you don’t measure.”
In this day and age every radio station, newspaper, and promotional company has a Facebook and a website page. So what makes us stand out from the rest?
For starters… traffic.
With a daily reading audience of over 12,000 people and over 1 Million page views each month, we host more than double the traffic of all other local media and news sources combined. (Wyo4News, Rocket Miner, Green River Star)
We are also the only local media company that understands and uses IAB Digital Advertising Standards. Say “goodbye” to fuzzy and poor design.
Pageviews per Month: 1.2 Million +
Visits per Month: 600, 510
Individual Readers per Month: 83,547
Average Daily Readers: 15,000+
*These stats are updated and verified through Google Analytics
Advertising on SweetwaterNOW allows you to:
- Reach more than 90,000 unique visitors a month (over 1 million pageviews) with an ad that clicks straight through to your website.
- Update ads with your creative at a moment’s notice for special promotions and time-sensitive occasions.
- Get performance metrics, including impressions and click-through rates.
- Be a part of the central news site for the people of Sweetwater County and the surrounding area, as well as a vital community forum. Support local, independent news and help boost the local economy.
Why advertise on the Web?
As newspaper circulation continues to decline, people are turning to the Internet as their primary news source. In fact, a Pew Research Center study found that the Web surpassed newspapers as an information source back in 2008 — 10 years ago! — and use of the Web over newspapers has only grown since. Moreover, people who get their news from the Web tend to be more engaged and well-educated, a sought-after demographic for small businesses. Is it any wonder local newspaper and radio are both trying to sell web advertising on the side? They know it works.
There isn’t a better way to reach local residents than with an ad on SweetwaterNOW.
Will SweetwaterNOW write an article about my business if I advertise on the site?
No — our advertising is independent from editorial. Advertising with SweetwaterNOW is not a guarantee that the content team will write about your business. If you have Sweetwater-related news please email our news department at firstname.lastname@example.org
Do I need to make my own ad or does SweetwaterNOW provide it?
If you need a designer for your ad we can refer you to our graphic designer who works with you to create a compelling ad at reasonable rates. For clients who sign 6-month and 12-month contracts, we do offer some design work at no charge.
How many people will see my ad on SweetwaterNOW?
SweetwaterNOW’s readership varies with the news, but sweetwaternow.com has averaged more than 90,000 unique visitors each month. That’s over 1 million pageviews a month. And per Google, we have a solid daily audience of over 12,000 readers who come back day after day to stay informed. Our audience penetration is outstanding.
How do I know this will work?
The success of a campaign depends on many factors including ad placement, creative copy and design. This is true with any type of advertising, but with web – it’s measurable. We recommend that you use your ad primarily to increase brand awareness. Think of it as your billboard on Sweetwater County’s busiest virtual intersection – with the added value of driving traffic to your website over time, and the power to change your message on a regular basis. That said, we measure results with standard online advertising metrics and receive hugely positive feedback from our advertisers all the time.
Is there a pageview guarantee?
SweetwaterNOW does not guarantee page views or “clicks.” (But see above for our outstanding readership penetration numbers.) We can give estimated minimum impressions based on the ad placement you are interested in and also average click-rates for the site, but CTR has a lot more to do with the creative and message of the advertisement than anything.
For more information about readership figures, rates and ad dimensions, email our advertising & marketing team at email@example.com