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An unsung hero for Sweetwater County is on the ballot this November 6th.

It is used to support over 40 local events each year such as Wyoming’s Big Show, the River Festival, Blues and Brews, the Red Desert Roundup Rodeo, the Green River Little League State Baseball tournament and many more.

The hero is the Sweetwater County Lodging Tax. This tax is paid by visitors who stay overnight in local hotels, RV parks, and campgrounds. Local residents do not pay this tax unless they stay in local lodging establishments.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]

What Does the Tax Do?

Originally approved by Sweetwater County Voters in 1991, the Sweetwater County Joint Travel and Tourism Board uses the Lodging Tax funds to develop tourism and enhance the local economy by bringing visitors to the area that will stay in the local hotels, RV parks & campgrounds, eat at local restaurants and shop at local retailers.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_empty_space][vc_single_image image=”215750″ img_size=”medium”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

To do so, the board:

• Deploys a fully integrated marketing campaign each year in the Salt Lake City and Denver markets, as well as online to generate visitation to Sweetwater County. See : www.tourwyoming.com
• Provides funding to maintain the Rock Springs and Green River Visitor Centers.
• Provides funding for marketing and event recruitment efforts at the Sweetwater Events Complex.
• Works to recruit international tour groups, conventions and sporting events to the area.

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What Local Events Receive Lodging Tax Funding?

The Lodging Tax allows the Sweetwater County Joint Travel & Tourism board to provide funding to over 40 local events that draw out of county attendance.

View a full list of these events HERE.

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What are the Benefits of the Travel Industry?

Working with area agencies and businesses, the Sweetwater County Travel and Tourism Board has helped develop and grow the county’s travel industry through an annual marketing campaign that generated $8.2M in 2017.[/vc_column_text][vc_single_image image=”215716″ img_size=”full” alignment=”center”][vc_cta h2=”” txt_align=”center” style=”outline” color=”blue”]

In 2017, travelers overall generated $157M in total travel spending and supported 1,480 jobs directly related to tourism in Sweetwater County alone.

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How does our Tax Rate Stack Up?

According to state statute, a local option lodging tax can range from 2-4%

Sweetwater County currently collects a 3% lodging tax and voters will be asked on November 6, 2018 to reauthorize the existing 3% and increase it by 1%.

Other counties and cities in Wyoming that already collect a 4% lodging tax include:

• Cheyenne
• Casper
• Laramie
• Lander
• Riverton
• Kemmerer
• Torrington
• Cody
• Pinedale
• and Sheridan

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For more information on the Sweetwater County Lodging Tax please contact:

Sweetwater County Travel and Tourism at (307) 382-2538.

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