Welcome to the #HOMETOWNHUSTLE – a new SweetwaterNOW exclusive series where we highlight hardworking business owners in our community.
This week we caught up with Jessie & Shaun Cantrell, owners and operators of High Alpine Archery, to learn more about how they’ve turned a passion for the outdoors and archery into a business.
Jessie and Shaun were inspired by their love for the outdoors, archery, and our community to open High Alpine Archery in 2015.
With Shaun’s archery knowledge and Jessie’s business background (Jessie is the owner of Studio 307 Dance Center), the decision was a “no-brainer”.
In order to reach both Sublette and Sweetwater County, they started their business venture in Pinedale and commuted back and forth from Rock Springs for the first year.
They have now moved the whole business to Rock Springs – where they share their passion with our community and make sure you leave their shop with the bow of your dreams, completely customized and ready to shoot!
They carry brands such as Hoyt, Mattews, Elite, Fuse, and Excel.
When asked about their biggest challenge so far Jessie and Shaun told us about moving their shop from Pinedale to their HOME in Rock Springs in 2016. Finding a location with the room needed to host the shop and a 20-yard shooting range at a decent price took a while. During the search for the perfect location, their home served as their shop. “It was crazy having people in and out of our home for a year,” Jessie said.
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In June of 2017, they finally moved to their current location at 432 5th Street in Rock Springs, where they have room for the store, pro shop, and a 20-yard range. “We are more than pleased with this location!”
Shaun and Jessie can’t pick just one favorite moment of their business journey. But a moment that sticks out is last year when they were able to open up their building to outside community clubs, local churches and ministries, NA (Narcotics Anonymous) meetings, Ordinary Faith’s men meeting, and Pure Design for men and women.
“All of these groups and organizations have brought amazing people into our lives.”
They also just love being able to serve their customers and community.
Owning your own business has its perks. With Jessie also running Studio 307 Dance Center, being able to set their own hours and pace has been crucial, due to all of the other activities they are involved in throughout the community.
“Shaun has a very unique way in which wants to help our customers, being able to do things ‘his way’ allows him to achieve the level of quality of customer service he strives for.”
For both Jessie and Shaun business success is when customers leave happy and spread the word. “When you hear your name swirling around local coffee shops and other small circles, that feels like success.”
Through the years Jessie and Shaun have learned multiple lessons, but the lesson they’d like to share with aspiring business owners is…
“For some people, success is a period ended statement. What happens after reaching success? Rather reach for significance. It will always keep you searching and growing. Plus, consistency is one of our favorite ingredients.”