Welcome to the #HOMETOWNHUSTLE – a new SweetwaterNOW exclusive series where we highlight hardworking business owners in our community.
This week we caught up with Ashlee Lansang, PT, DPT, CKTP, owner and operator of In Motion Physical Therapy. Ashlee is now proudly serving patients at a brand new location at 1025 Elk Street in Rock Springs.
Ashlee has been a licensed and practicing physical therapist for six years. She practiced in Rock Springs for five of those years before opening her own practice.
After leaving Rock Springs for one year to work in Laramie, WY, Ashlee had a tremendous fear of not being welcomed back into the community. “I feared patients wouldn’t remember me, and that it would be impossible to develop a clientele,” Ashlee explained.
But she overcame her fears by finding a very practical and comfortable workspace and a team of friends and family, who support her vision and have nudged her to overcome her fears. These people have shared posts on social media and local news outlets, they have encouraged her publicly and privately, and have told any who will listen, about In Motion PT.
Patients have trusted Ashlee to care for them, and Physicians are referring patients and welcoming her back into the community. “There are so many kind and caring people in Rock Springs who want to see people like me succeed.”
As a Wyoming native, Ashlee has a strong commitment to rural health care. “When I chose to open this business, I really wanted to stay true to a model where the patient is treated one-on-one by the Physical Therapist,” Ashlee tells us.
According to Lansang her most satisfying moment in business is being able to execute this model and receive wonderful feedback from current patients, their families, and prospective patients. “That’s what makes this business worthwhile and such a success.”
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“In health care, we are taught the patient is at the center of the model; therefore we must treat them that way. I have always wanted to practice this way, and for so many years it seemed impossible to do so. It is not impossible with the right recipe.”
When asked about her favorite aspect of being a business owner, Lansang answered, “Being able to choose and influence the culture of the business, spending the amount of time with patients that they deserve and ensuring the patient has one-on-one attention for their full treatment.”
Ashlee’s priority is to make sure her patients receive the care they are paying for. She believes patients should be treated on an individual basis, without boundaries. “In health care, we are taught the patient is at the center of the model; therefore we must treat them that way. I have always wanted to practice this way, and for so many years it seemed impossible to do so. It is not impossible with the right recipe.”
For Ashlee, success is about helping her patients get back to doing what they want to do, when they are satisfied with their care and when they come back or refer a friend.
After embarking on the journey of opening up her own business, Lansang would give aspiring business owners the same advice she once heard in Gary Vaynerchuk’s podcast – “There is never a bad time to start a business, unless you want to start a mediocre one.”