Second Annual Project Pop up Applications Are Now Available

Second Annual Project Pop up Applications Are Now Available

Downtown Rock Springs, SweetwaterNOW photo

ROCK SPRINGS — One of the foremost goals of the Rock Springs Main Street/Urban Renewal Agency (URA) is to expand the business base in Downtown Rock Springs and grow the retail mix. To that end, the group is announcing their second annual Project Pop Up for the 2021 holiday season. 

A Pop-Up Shop is a short-term retail store that offers new, unique, local or specialized products or services. The Rock Springs Main Street/URA Project Pop Up is designed to fill empty storefronts and prospect new, long-term businesses; they’re giving one entrepreneur an opportunity start a pop up for the holiday season with a minimal investment. 

Project Pop Up is a partnership with private property owners in Downtown Rock Springs to offer a free, short-term lease to one local entrepreneur. Selected applicants will occupy a vacant storefront throughout the fall and Christmas shopping season with the goal of long-term occupancy after program completion.

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Local or regional establishments and start-ups that are ideal may include apparel, gifts, home goods, décor, apparel, accessories, specialty foods, sporting/special interest, boutiques, art, locally-made goods, children’s resources, and more. Pop-ups will be chosen to fill a niche not already adequately represented Downtown. Existing businesses located in Downtown Rock Springs are not eligible for this program.

Applications are now open and one winner will be selected in early October. The Rock Springs Main Street/URA will pay the rent for the three-month program. Shop owners are required to pay all utilities and any other expenses. Participants shall comply with insurance requirements as well as all relevant city and state rules and regulations.

Pop-Up Shop Criteria:

  • All applications are due September 3, by noon.
  • Selected businesses will receive a heavily discounted or rent-free storefront in Downtown Rock Springs to test out a business from November to December of 2021.
  • Businesses must be ready to open between no later than November 2, 2021, and be open until December 30.
  • Locations will not be finalized until businesses are selected.
  • Ideal applicants are individuals with a current business ran out of their home, businesses looking to open a second location, or business concepts with minimal start-up inventory.
  • A one-time application fee is required with your submission.

The Rock Springs Main Street/URA hosted the same program for the 2020 holiday season. Rebel and Roots Boutique was selected and opened Downtown as part of the project.  

Project Pop Up applications are available at the Rock Springs Main Street/URA office (603 S Main Street) or online at For more information on the program, contact the Rock Springs Main Street/URA at 307-352-1434.